After some soul-searching and number crunching (literally!), we've made the tough decision to bid adieu to our Ginger Hemp Granola.
Why we made this decision
Before you start drafting an email asking us to continue baking it, please know this was a tough but final decision.
While customer demand has been skyrocketing for every variety we bake, Ginger Hemp has been lagging, even being discontinued by several of our larger retail partners in favor of some of our newer varieties, like Salted Maple Pecan and Cocoa Chocolate Chip Granola.
We know there are devoted fans of Ginger Hemp, including many on our team (and the person writing this very post!)--there just aren't enough of you (us).
The silver lining
Here's the good news: As we bid farewell to Ginger Hemp, we’ll be able to keep other varieties and sizes in stock more consistently, and this makes room for new flavors down the road.
To all the Ginger Hemp fans out there--we hear you and see you! Thank you for being customers, and we hope you'll find another Michele's Granola variety you love just as much.
Hip kitchen tip
One last note from our kitchen to yours: You can extend the freshness of Michele’s Granola up to another six months by freezing the granola in an air-tight bag or container, so stock up, friends!
12 comments
So sad, it was the best flavor, so unique and so good and like so little else out there, maybe it just needed a viral marketing bump? please please post a recipe! Thanks.
That explains why I can’t find it. As others above have said- it’s what brought me to Michele’s and it’s such a unique flavor compared to what’s out there. Wondering if I can still find last bags in stock on shelves somewhere
I’m with all these fans, and have enjoyed your Ginger Hemp granola’s yummy, crunchy goodness for years (decades?). I fully appreciate the RoI decision you faced, and wish others knew just how good this is. I would like to ‘jump on’ Lora’s request for a recipe, if you’d be so generous to provide it….even if only one-on-one requests. Thank you for all these years of morning goodness.
I could not be any sadder to learn about the demise of Ginger Hemp this morning as I logged on to order another 6 bags! My daughter introduced me to Ginger Hemp and it was the only granola I ate with my yogurt and blueberries. Being a ginger lover – it was PERFECT! I have tried other flavors (Original, Almond Butter) but they just didn’t have the flavor combo I am looking for. I wish I had known sooner…I would’ve stocked up. :-( Perhaps you’ll consider GH as a seasonal flavor at some point as many companies do. One can always hope…
That is a bummer – it was delightful and not too sweet and you can’t find a replacement on the market. It’s actually how I found out about Michele’s because South Block would use it in their Acai bowls and I saw the boxes stacked in the back.