UPDATE: We have sold out of this truly magical Limited Edition Granola. To be the first to know about all our new product launches, join our VIP Text Club! Click here to join the club.
It’s mystical, magical and a key ingredient in our latest Limited Edition Granola: It’s Matcha!
When we started conversations with singer, songwriter and granola connoisseur Jason Mraz about what ingredients he’d like to feature in a collaborative granola, matcha quickly rose to the top of the list.
For the uninitiated, matcha is a powdered green tea with a vibrant color made from the leaves of the Camellia sinensis plant. Matcha has a long history in Japanese tea ceremonies and is now loved worldwide for its unique flavor and high antioxidant content.
In the creation of this Limited Edition recipe, our test kitchen sampled many varieties of matcha, producing small batch after batch of granola, striving for a final product with the perfect balance of smooth, earthy flavor without a “grassy” taste or bitter finish. Navitas Organics® Matcha Powder was the winning variety by far. The quality of the flavor was unmatched, and they source the product "from farm-direct relationships that provide income stability, improved quality of life for farmers and protect the environment."
As a bonus, the granola baked with Navitas also had the most beautiful emerald green hue!
Find Limited Edition Mystical Magical Granola exclusively on our website! As Jason Mraz says on his latest album, Mystical Magical Rhythmical Radical Ride, “Go on and try it, you might like it!” Actually, we hope you’ll love it.
But there will be no encore: When we sell out of this Limited Edition, it’s gone for good.